Work

Three projects where research changed what I designed: a student finance startup, a thesis on menstrual health, and a feature concept for Google Maps.

2026 / Case study · Fintech · Product strategy

Auro — Rethinking financial support for students

As Product & UX Lead, I moved Auro from a spending tracker to a financial wellness app, after 61 students told us budgeting apps made them feel worse.

2025-2026 / Case study · Health and wellness · Thesis

Flourish — Designing around the realities of menstrual health

We started out telling people what to do in each phase of their cycle. Research pushed Flourish toward helping them understand their own patterns instead.

2025 / Case study · Transit · Feature concept

Google Maps — Walking directions riders can check against the street

Most riders I surveyed said Google Maps directions were clear, yet 63% had still gotten lost finding a streetcar. I added landmarks to the walk between transit stops.

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Leah Benjamin © 2026